Tribeca Festival 2022: "Storytellers - JR with Willie Geist: "Can Art Change The War""

JR exhibits freely in the streets of the world, catching the attention of people who are not typical museum visitors, from the suburbs of Paris to the slums of Brazil to the streets of New York, pasting huge portraits of anonymous people, from Kibera to Istanbul, from Los Angeles to Shanghai. As Russia invaded Ukraine, JR was inspired to create Valeriia, an image of a five-year-old Ukrainian refugee on a 148-foot-long tarp that was held by hundreds of people in the city of Lviv. The image made the cover of "Time" magazine and has since been on display in different cities throughout Europe. JR will discuss how this project has been an inspiration to people throughout the world, and the two NFTs he’s set up to fund the project, with the proceeds supporting refugees exiting Ukraine at different border crossings. Willie Geist is the host of NBC News’ "Sunday TODAY with Willie Geist". He is also a co-host of MSNBC’s "Morning Joe" and a regular host and contributor to "TODAY". Geist is the author of three books, including the "New York Times" bestsellers "Good Talk", "Dad" and "American Freak Show".